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INTRODUCTION TO APARTMENT SELECTOR
OUR MISSION:
To promote your community to prospective
renters while reducing your cost per lease.
OUR HISTORY:
We were established in 1959 based on the
conclusion of Cecil Laughlin, Jr., that apartment
renters needed a service to assist them in
their hunt for a new apartment home. Mr.
Laughlin also believed owners had a need
for pre-qualified prospects to reduce the
time their on-site staffs spent with unqualified
prospects. His concept was owners should
only pay a fee once the community generated
revenue from our service.
Since 1959, we have maintained a steady expansion
program that provides our quality free service
nationwide to renters and pre-qualified prospects
to owners. We serve over 100 major US markets
with local offices, call centers, and multiple
affiliations.
HOW WE WORK:
Prospects from the United States and globally
contact our local office, call center or
email us. Each prospect is assigned a trained
leasing consultant who obtains the information
needed to select communities from our database.
The consultant contacts each matched community
for availability dates and current pricing
information. Then a tailor made presentation
is delivered through our exclusive internet
website program called SHOWME to the prospect.
Next, the consultant sells the prospect on
the choices and involves the community until
the prospect visits the community or leases
by mail. Each time the prospect views the
community information page a notice is emailed
to the community with the prospects name,
contact information, visit date, move date,
hot button and specials needs. This provides
a real time opportunity for the leasing staff
to invite the prospect to visit the community
as well as updating the prospect and us on
price changes and availabilities.
Once the prospect visits the community, your
staff takes over the closing.
OUR ADVANTAGES:
HELPFUL HINTS ON GETTING THE MOST FROM LOCATORS:
WHAT YOU DO TO GET STARTED
Working together we will make a difference!
Apartment Selector National Office Phone: 888-361-4420, Fax: 214-276-1678 |